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For You Are Here, a fashion concept store in Eindhoven (NL), designers Eline Ceelen, Floor van Doremalen, Pieteke Korte and Noesha Hu worked in close collaboration to develop a new interior. With a focus on normative sports they developed a interior out of sporting materials, apparatus and graphic elements; a topsy turvy world of court lines, football nets and basketball hoops. The concept, You Are Over The Line, is developed around gender non-conformity and the world of sports. You Are Here is one of my favourite stores in The Netherlands and with the addition of the new interior concept it’s definitely worth a trip to Eindhoven.

You Are Here Store
Located at Kleine Berg 32a
Eindhoven the Netherlands

– Frankie –

Photography: Daantje Bons