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Wandering through the streets of East London during my last visit to this buzzing part of Britain’s capital, I stumbled up on the Bethnals pop-up brand store. Bethnals is a brand found by true Londoners working to blur the boundaries between men and women’s clothing, specialising in creating the ultimate denim. Undefined by gender and focussing on well-made, simple and timeless pieces, it’s their goal to deliver the true London uniform, destined to see beyond the season ahead. Unfortunately, it was just a temporary shop located next to Spitalfields Market (73 Brushfield Street). Luckily for all those who missed out on it, you can still buy Bethnals on their own web shop and even all time favourite ASOS listed their items. Rumour has it, but there might be another temporary shop popping up during Christmas time. Keep your eyes open if you are happen to be in the neighbourhood!

The AW15 Bethnals collection has just arrived and is diversified by super soft luxe sweats to new washes and fabric options of their jean shapes. If you can’t make it to their store you can check and shop the collection in their online shop

“Bethnals aim to bring you guys an eclectic mix of everything we are loving every week. Be it food, art, music, architecture and of course anything Indigo!”

– Jessie –